The Veterinary News Network (VNN), the only network of media veterinarians, has reached another milestone in their six year history of helping veterinarians understand and leverage all types of media. Ratings reports show that VNN generated more than 812 million audience impressions for the 2010-2011 production year, generating a PR value of more than $39.6 million for the veterinary profession.
“Whether through traditional media, like local TV news segments, or through the ever expanding reach of social and emerging new media, animal lovers have shown that they trust information provided by a veterinarian,” says Dr. Jim Humphries, VNN President and Founder. “VNN helps by saving busy veterinarians time, with professionally produced story resources, and by training and encouraging animal health professionals to get involved in their local media.”
With more than 250 members across the US and Canada, VNN provides a valuable network for sharing important animal health news, and a resource for responding to crises, like food recalls, infectious disease outbreaks or even important legal decisions. The staff of VNN has more than 40 years of experience in all news formats and in teaching these skills to our profession.
Humphries says, “VNN uses the powerful ‘Triple Play’ of professional endorsement, earned traditional media and building a social media following. Our stories help veterinarians engage mass audiences of all types to help educate pet owners and drive business.”
VNN has produced more than 135 video, audio and print stories for use by members and has an additional Message Point library containing 200 sets of talking points on a wide variety of animal health topics. Outstanding media training articles are also available.
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